Sea Sun Australia Founder Alicia Martin shares her inspiration, start-up journey and a day in the life.
Why were you inspired to develop Sea Sun Australia?
I worked in a corporate setting for 12 years and it was all consuming. I became the job and it left me feeling burnt out and stressed 24/7. I knew it was time for a life reset so I threw caution to the wind and resigned. I applied for hundreds of jobs and got zero interviews but instead of hitting the panic button I decided to trust my gut and start my own business and Sea Sun Australia was born - a brand that is all about self-care and self-love.
I’ve always loved beauty so I decided to create a core collection of clean, natural and effective skincare products that make you feel good. For me, creating a ritual around each product was key. Sea Sun Australia isn't just another step in your skin routine, it’s a chance to take time out and really reconnect with yourself.
What were the first steps to turning your business into a reality?
I have always been a firm believer in the power of goal setting and visualisation. So, once the idea came to me to launch Sea Sun Australia I decided to define my dream with a vision board, lots of research and take action.
I spent months in the product development phase, I could literally look at the board and see my dream business taking shape before my eyes.
What part of your job would people find most surprising?
Customers often assume Sea Sun Australia has a huge fancy warehouse and a massive team of employees which couldn't be further from the truth. I started Sea Sun Australia from my spare bedroom in suburban Melbourne at the start of COVID and I'm still a one-woman operation working from home.
What's a (typical) day in your life usually like?
6am I hydrate with water as soon as I wake-up before hitting the gym for a spin class or reformer pilates. On my way home I pop into a local cafe for a strong latte.
7.30am As I WFH, it's important for me to officially switch into work mode, that means I'm dressed for success (no trackies allowed) and I always do my skincare ritual and hair no matter what.
9am I purify my workspace before I start my day, this involves lighting a candle, opening the blinds & windows and playing my Sea Sun Australia Spotify playlist. I also check my calendar and action plan list and start the day with anything urgent.
12pm I take my fur-baby Ziggy for a walk & I check-in on my Koro (Grandad) Sam in New Zealand, we always have a good laugh over the phone.
1pm The afternoons are always different, packing orders, organising collaborations, designing packaging for new products, organising campaigns, trailing products and answering customer enquiries.
6pm Before I finish work I always write my action plan list for the next day and I close the door to my office to help me switch off.
6.30pm My husband and I enjoy cooking dinner together.
8pm I start my self-care ritual, read a book, journal and I’m in bed by 10pm. I try to get my 8 hours of beauty sleep.
What do you do when you’re feeling uninspired?
I feel most inspired when I’m travelling but over the last 1.5 years I’ve had to get my #inspo in other ways. I do a spring clean of my home, work space and digital clutter. I realign myself with my goals, update my vision board, write a to-do list and plan ahead.
I spend an hour (at least) every day doing something that makes me feel really good, it could be as simple as eating a pink donut or going to the beach.
I’m also a huge believer in surrounding myself with people who push me out of my comfort zone. I talk to my mum about everything and she encourages me to be the best version of myself.
Who do you love to follow on Instagram?
@fertility_queen_dr_burmeister My IVF doctor empowers and educates people on their fertility journey.
@chloeszep I love how she’s all about high vibrations and life energy frequencies.
@kellehoward.co She’s such an inspiration and I adore her interior design style.
What is your earliest beauty memory?
From a really young age, I was interested in natural beauty. I remember my Mum & Dad always teaching me to look after my skin and treat it with love.
What’s the best advice you’ve ever received?
When I was younger my Nana Lorraine always told me the world is my oyster and it is up to me to turn my dreams into reality.
We say the couples who mask together, stay together ;) Has your partner jumped on the Sea Sun bandwagon?
What are you working on right now that you’re most excited about?
I’ve recently worked with the incredibly talented @nicolajanecreative on an all new brand style guide and her input has been invaluable. Honestly, when I first started Sea Sun Australia I created a logo in Canva (which is a godsend for start-ups) although I never felt like I had a clear brand direction but Nicola has really helped me take Sea Sun Australia to the next level. I’ve also been working with our manufacturers on perfecting the formula (hint: look out for a new shimmer glow) which will be launching this Spring/Summer.